Launch of Cosmetic Industry in Dubai Case Study

Launch of Cosmetic Industry in Dubai - Case Study Example The total personal care market in the Emirates alone was higher than $414.2 million in 2005 as compared to $382.5 million in 2002. One of the leading retailers of cosmetics in the UAE told Khaleej Times1, "The demand for various brands, especially herbal cosmetics has surged in the UAE as customers have become more conscious regarding skin care products and moisturizing products as the weather conditions in the Gulf harms the skin. Consumption of cosmetics and fragrances in the Gulf states is one of the highest per capita in the world with the average purchase estimated to be in the region of $334 per head." This indeed is true because people will not normally forget the hospitability offered at the service based organization like restaurant, beauty parlor, consultancy firm etc and especially the cosmetic industry. Dubai can be chosen because the increasing urbanization and a growth in the number of office workers have resulted in a strong focus on grooming. The Terpstra and Sarathy Cultural Framework2 helps marketing managers to assess the cultural nature of an international market. The Eight categories are Language, Religion, Values and Attitudes, Education, Social Organizations, Technology and Material Culture, Law and Politics and Aesthetics. 1. 1. Language: - Arabic (official), English, Hindi, Urdu, Persian are the languages in UAE. The ethnic groups in UAE- Emirati 19%, other Arab and Iranian 23%, South Asian 50%, other expatriates (includes Westerners and East Asians) 8% (1982) and less than 20% are UAE citizens (1982). 2. Religion: 96% of the total population of UAE is Muslim with 16% Shia Muslims3. It also consists of religions like Hindu, Christian but in very small numbers. Muslims are forbidden by God to eat the meat of the pig (pork). Eating the meat of the pig is said to contribute to lack of morality and shame, plus greed for wealth, laziness, indulgence, dirtiness and gluttony. In the country, one hears the regular prayer calls five times a day and sees all the people sincerely observe the religion. 3. Values and Attitude: Generally people in UAE have a high regard for their elders. Although traditional roles are changing, especially in urban areas, there are important values shared by most of the families. Normally, UAE people hold family progress, unity and support in high regard throughout their lives. Mostly people live in an extended family, in which every member has their own role, often determined by age and gender. There is typically a head of the family who takes the major decision with respect to the family and his decision is respected by everyone in the family. Elders are supposed to use their experience and wisdom to help guide younger members of the family. Unlike the tradition of portraying the human figure in Christian art, Muslim art is always devoid of depictions of the animate, especially human beings according to the dictates of Islam or Muslim religion.

Storify Essay Example | Topics and Well Written Essays - 250 words

Storify - Essay Example Storify is a website that allows users to create a free account and it does not require users to download software. Anyone can visit it by using browser such as Chrome, Firefox and Safari on a Windows or MAC operating system. It can be found using any search engine such as Google, Bing or others. Users can also access Storify from their iPad by downloading the iPad application in the Apple iTunes App Store. Initially to access the website, users need to create an account or can log in using Facebook or Twitter. If the user chooses to log in by using Facebook or Twitter, this allows for the account to be created faster because it allows the site to have access to the same information that a Facebook or Twitter account has access to. Also when signing up using Twitter or Facebook, users are immediately prompted to be able to follow people on Storify that they already know through the other social media networks who are also Storify users. After creating the account, it is easy to instantly write stories, follow people and access other stories. Next a user can navigate the Storify homepage. The first thing users will see after creating the account is the main page of Storify. At the top of the main page of Storify, there is the search box where users can search to find media collected on Storify. This search box can always be found on the homepage or at the top of any other page on the site. At the middle of the page, users will see already featured users, featured stories, the latest stories from featured users, and the latest updates from the people users have been following. Creating a new story in Storify is also easy because it has simple interface and allows for the drag and drop option. To create a new story, click on the ‘New Story’ button. Up pops a template to start writing on to create a draft. First, users can write a title and a description for their stories story. On the left, users will find the template to start building a